Privacy Policy

01Who we are and what this covers

Matic AI LLC ("Matic," "we," "us") builds AI agents for businesses, including Sofia, an AI receptionist. This policy covers maticusa.com, calls to our phone lines (including demo lines), the texts and emails we send, and our free missed-customer audits (together, the "Services").

When Sofia answers calls for one of our clients' businesses, we handle those calls on the client's behalf, under our agreement with them, and the client's privacy policy applies. If you called one of our clients, contact that business about your information; we'll help them respond.

02Information we collect

Information you give us

• When you book an audit: your name, email, phone number, business name and your answers to the booking questions, such as about how many calls you get a week, who answers your phone today and whether you get Spanish-speaking callers.
• When you ask us to email your estimate: your email address and the numbers you entered in the calculator. The calculator runs in your browser; we don't receive your numbers unless you ask for the email.
• When you call us: your phone number (caller ID), the call recording and transcript, and what you tell Sofia, such as your name, business, email and the reason for your call. We also keep a short summary of the call and any booking made on it.
• When you email or text us: your address or number and what you write.

Information collected automatically

• Device and connection data: IP address, browser and device type, operating system, language, screen size, and approximate location (city or region) based on your IP address.
• Usage data: the pages you visit, the link that brought you here (for example ?src=reel), which sections you scroll to, the buttons you click, what you do in the calculator, whether you complete a booking, and session replays (see Cookies, analytics and session replay).

From our providers: records such as whether a booking went through or a text was delivered.

We don't ask for sensitive information such as health details, financial account numbers or government ID numbers. Please don't share them on a call to our line.

03Calls with Sofia

• Sofia is an AI. She answers our line in English or Spanish. She'll tell you she's an AI if you ask, and you can ask for a person to call you back instead.
• Calls are recorded and transcribed. Sofia says so at the start of every call. If you'd rather not be recorded, hang up and email us, or ask Sofia for a person to call you back.
• What we use recordings for: to handle your call (for example, booking your audit and texting you a confirmation), to follow up with you, to review and improve Sofia's answers, and to resolve disputes. We don't use recordings to identify you by your voice.
• The sample calls on this site were made by our team with sample businesses. No real customer or patient information is used in them.

04Text messages

When you call our line, Sofia may text the number you're calling from, and only after you say yes on the call. The texts are a confirmation of an audit or call you booked, or a link you asked for: usually one or two texts per call. We don't send marketing texts.

Message and data rates may apply. Reply STOP to stop receiving texts, or HELP for help. You can also email hello@maticusa.com or call (224) 284-2202. Carriers aren't liable for delayed or undelivered messages.

We don't share your mobile number with third parties or affiliates for their marketing or promotional purposes. Text messaging opt-in data and consent are never shared with any third party.

The full texting terms are in our Terms of Use.

05How we use information

• To provide the Services: hold the audit you booked, send the confirmations, estimates and links you asked for, and answer your questions.
• To follow up about our services after you book an audit, ask for an estimate or call us. You can tell us to stop at any time.
• To improve the website, Sofia and our services: for example, which pages help people decide and where calls go wrong.
• To stay safe and legal: keep the Services secure, prevent abuse and fraud, comply with the law, enforce our terms and defend legal claims.
• To create de-identified or aggregate information, such as how many calls Sofia has answered, which we may share. We don't try to re-identify it.

We don't sell your personal information, and we don't use or share it for targeted advertising.

06Who we share it with

We share information with the providers that run the Services for us, so they can provide those services:

We may also share information with professional advisors such as lawyers, accountants and insurers; with authorities when the law requires it or to protect rights and safety; with a buyer or successor if Matic is part of a merger, acquisition or sale of assets; and with anyone else when you ask us to.

07Cookies, analytics and session replay

We use a few cookies and similar browser storage. We don't use advertising cookies, and we don't let ad networks track you on our site.

Session replay. PostHog records how pages respond during your visit (scrolling, clicks, mouse movement and what's on screen) so we can see where the site is confusing. Anything you type into a form is hidden before it leaves your browser. The booking calendar isn't recorded.

Your choices. If your browser sends a Global Privacy Control or Do Not Track signal, we don't load analytics or session replay at all. You can also turn them off for this browser here:

You can block or delete cookies in your browser settings too. The site still works without them.

08How long we keep information

We keep information as long as we need it for the purposes above: booking and lead details while we're in touch or working together, and call recordings and transcripts while they're useful for handling calls and improving Sofia. We also keep what we need to meet legal, tax and accounting obligations and to resolve disputes. When we no longer need information, we delete or de-identify it.

09Your choices and rights

Wherever you live, you can ask us to:

• See the information we have about you, and get a copy.
• Correct information that's wrong.
• Delete your information, including call recordings.
• Stop follow-up emails or texts. Just ask, or reply STOP to any text.

Residents of states with consumer privacy laws, such as California, Colorado, Connecticut, Texas and Virginia, have these rights by law, plus the right to know what categories of information we collect and share, to appeal if we turn down a request, and to opt out of the sale of their information, targeted advertising and certain profiling. We don't sell personal information, share it for targeted advertising, or use it for profiling that has legal or similarly significant effects.

How to ask: email hello@maticusa.com or call (224) 284-2202. We may ask for details to confirm it's you, such as the email or phone number you used with us, and we'll respond within 45 days. An authorized agent can ask for you; we may ask for proof they're authorized. If we turn down your request, you can appeal by replying to our answer. We won't treat you differently for using these rights.

California "Shine the Light": we don't share personal information with third parties for their own direct marketing.

10Categories of information (for state privacy laws)

This table sums up the personal information we've collected in the last 12 months, using the categories in California's privacy law. We use each category for the purposes in How we use information and disclose it only as described in Who we share it with. We haven't sold any of it or shared it for targeted advertising.

We don't intentionally collect sensitive personal information, and we don't use any for inferring characteristics about you.

11Security

We use technical and organizational safeguards designed to protect the information we collect, such as encrypted connections and access limited to the people who need it. No system is perfectly secure, so we can't guarantee the security of your information.

12Children

Our Services are for businesses and aren't directed to children. We don't knowingly collect personal information from anyone under 16. If you believe a child has given us information, contact us and we'll delete it.

13Where information is processed

We're based in the United States. Our providers process information in the United States and may process it in other countries.

14Changes to this policy

We'll update this policy when our practices change and change the effective date at the top. If a change is significant, we'll also say so on the site or tell you directly.

15Contact us

Matic AI LLC handles your information under this policy.